Behind-the-Scenes: How Tech Companies Use UGC in Marketing (UGC Flex)
UGC Flex
March 28, 2025
Discover how tech brands leverage user-generated content to build authentic connections, with 86% of consumers valuing brand authenticity and 79% finding UGC more influential than professional content. Learn about successful UGC implementation strategies through case studies from Apple, GoPro, and Airbnb, plus essential legal considerations for ethical usage. Explore how community building through UGC increases brand loyalty and drives purchasing decisions in the tech industry.